The Toyota Land Cruiser is a series of four-wheel drive vehicles produced by the Japanese car maker Toyota. It is Toyota’s longest running series.
Production of the first generation Land Cruiser began in 1951 (90 units) as Toyota’s version of a Jeep-like vehicle.The Land Cruiser has been produced in convertible, hardtop, station wagon, and utility truck versions. The Land Cruiser’s reliability and longevity has led to huge popularity, especially in Australia where it is the best-selling body-on-frame, four-wheel drive vehicle.Toyota also extensively tests the Land Cruiser in the Australian outback — considered to be one of the toughest operating environments in both temperature and terrain.Main rivals include the Range Rover, Land Rover Discovery, Jeep Wrangler,Mitsubishi Pajero and Nissan Patrol. In Japan, the Land Cruiser is exclusive to Toyota Japanese dealerships called Toyota Store